Now, more than ever, businesses need the Trust of their stakeholders to prosper over the long term. This Trust is comprised of 8 elements that are intrinsically linked to one another, forming part of the corporate ecosystem. Over the next few months, we will be hosting a series of Trust webinars specially designed to help companies gain Trust with their stakeholders – customers, employees, suppliers, community and shareholders.
The Trust webinar series will kick off on Thursday 2 April 2020 with “The Importance of Communicating your Corporate Culture in Turbulent Times”.
The global business landscape has been plagued with news of public scandals and corporate crises due to toxic cultures in companies such as Uber, Wells Fargo, VW, BP, Samsung and many others. Often, corporate culture makes the headlines for negative press and is also seen to have ripple effects beyond the company. This is especially relevant in today’s volatile climate, where taking sick leave in South Korea is frowned upon because workers fear that taking the day off would create a bad impression. Culture doesn’t just eat strategy for breakfast, as Peter Drucker would say– it can be fatal.
Corporate culture can be harnessed to turn risks into opportunities. There is now a growing urgency for companies to communicate that their Culture is healthy. Stakeholders want to know that the right values of companies are embedded into their Culture to support their long-term sustainability. How can corporate culture be communicated to engender trust? What role can communications play in positioning corporate culture in turbulent times?
The objective of this webinar is to help participants understand:
• What is Culture and how is it linked to Trust?
• How should Culture be implemented? (Getting your corporate values off the wall)
• How should Culture be measured and evaluated?
• What are the best practices in communicating Culture?